Online Marketing Privacy Issues

"Online marketing takes a variety of forms:
· E-mail Marketing
· Internet Advertising
· Company Websites

In each instance, privacy concerns are raised. Privacy means the right to be let alone; the right of a person to be free from unwarranted publicity; the right to live without unwarranted interference by the public in matters with which the public is not necessarily concerned; and the right to withhold one’s self and property from public scrutiny. Online marketing and sales affect consumers’ control over their personal data and online marketing impacts consumers’ right to be let alone."

Read more in this thorough article from Hughes Luce>